Trong Lễ trao Giải Vàng PATA 2022 được tổ chức vào ngày 7 tháng 2022 năm 2022, Hiệp hội Lữ hành Châu Á Thái Bình Dương (PATA) đã công bố những người chiến thắng Giải Vàng PATA XNUMX.

Proudly supported and sponsored by the Macao Government Tourism Office (MGTO) for the last 27 years, this year’s awards recognize the achievements of 25 organizations and individuals. An in-person Gold Awards presentation ceremony will be held during the upcoming PATA Annual Summit to occur in Ras Al Khaimah, UAE (located 45 minutes from Dubai) on October 26-27. Additional event information can be found here https://www.pata.org/pata-annual-summit-2022.

PATA presented 23 Gold Awards to such organisations as the The Ascott Limited, Singapore; Cinnamon Hotels & Resorts; Designated Areas for Sustainable Tourism Administration (DASTA); Faithworks Studios; Forte Hotel Group; Gangwon Tourism Organization; Jetwing Hotels; John Borthwick; Keelung City Government; Kerala Tourism; Korea Tourism Organization; Macao Government Tourism Office; Macao Institute for Tourism Studies; Marianas Visitors Authority; Nepal Tourism Board; Sands China; Sarawak Tourism Board; SriLankan Airlines; Tourism Authority of Thailand; Tourism Fiji; Tourism Malaysia; TTG Asia Media, and Quantcast.

Dưới sự hướng dẫn của trụ sở PATA, 12 giám khảo độc lập từ khắp nơi trên thế giới đã chọn ra những người chiến thắng trong 23 Giải Vàng và hai Người đoạt Danh hiệu Lớn.

Maria Helena de Senna Fernandes, Director of MGTO, said, “This year’s PATA Gold Awards winners reveal once again the power of creativity and responsibility of Asia-Pacific region tourism stakeholders to enable our industry not only to survive but to thrive. Macao is glad to join hands with PATA to bring to centre stage these positive initiatives as we look forward for the normalization of safe travel.”

PATA CEO Liz Ortiguera added, “On behalf of PATA, I would like to extend our sincerest congratulations to all PATA Gold Award winners and Grand Title winners, and I would also like to thank all of this year’s participants. The achievements of this year’s winners will hopefully inspire and encourage our industry to create new responsible and sustainable initiatives as we look towards recovery from the COVID-19 pandemic. It was a pleasure to celebrate their accomplishments live during the online PATA Gold Awards Presentation.”

The PATA Grand Title Winners were presented to outstanding entries in two principal categories: Marketing, and Sustainability and Social Responsibility.

Sản phẩm Tổng cục Du lịch Hồng Kông (HKTB) nhận được Giải thưởng Vàng PATA 2022 Danh hiệu lớn trong lĩnh vực Tiếp thị for its “Hong Kong Neighbourhoods – West Kowloon campaign. Although West Kowloon Cultural District housed Hong Kong’s newest art museums, cultural attractions, and creative spaces, it lacked a local community to give local personality and authenticity. To tell a more interesting story, the Hong Kong Tourism Board ran a Neighbourhoods campaign that expanded the district into the surrounding older districts, creating a contrast of new and old cultural traditions. They called this the West Kowloon Neighbourhoods – Creating Modern Traditions. They aimed to put people first and highlight the stories of people behind living traditions. This campaign marks HKTB’s first step in pioneering a more sustainable mode of tourism. Learnings from this campaign will serve as guardrails for future campaign design, ensuring that they start with engaging the local community, going beyond preserving traditions to creating new ones, and driving long-term socio-economic benefit back to the local community itself.

Sản phẩm Grand Title in Sustainability and Social Responsibility đã được trình bày cho Wynn Macau, Limited, for its “Wynn Sustainability Initiatives”. As a member of the tourism and hospitality sector, Wynn understands the importance of waste reduction at source and is always looking for innovative solutions to reduce institutional, food and energy consumption. In recent years, Wynn has adopted a number of new environmental technologies, including becoming the first integrated resort in Macau to jointly develop an automated filtered water bottling system with Nordaq, significantly reducing plastic waste and carbon footprint. To help tackle the global food loss and waste issue, they adopted a life cycle approach (Sustainable Food Life Cycle Journey), a series of programs and strategies that include responsible food sourcing, menu design, building green culture and applying world-class innovative technology. Wynn is also the first integrated resort in Macau to introduce the Winnow Vision that provides data-driven insights through AI-machine learning technology. This data enables the creation of Food Donations and Upcycling Program with local social enterprises which is the first of its kind in Macau.

Open to both PATA and non-PATA members, this year’s Awards attracted a total of 136 entries from 56 travel and tourism organisations and individuals.

PATA Grand Title Winners 2022

PATA Grand Title Winner 2022
Marketing
Hong Kong Neighbourhoods – West Kowloon
Tổng cục Du lịch Hồng Kông, Đặc khu hành chính Hồng Kông
PATA Grand Title Winner 2022
Tính bền vững và trách nhiệm xã hội
Wynn Sustainability Initiatives
Wynn Macau, Limited, Macao, China

PATA Gold Award Winners 2022

Giải vàng PATA 2022
Chiến dịch Tiếp thị (Quốc gia - Châu Á)
Macao Week in China 2021
Văn phòng Du lịch Chính phủ Macao, Macao, Trung Quốc
Giải vàng PATA 2022
Chiến dịch tiếp thị (Quốc gia – Thái Bình Dương)
Open for Happiness Campaign
Du lịch Fiji, Fiji
Giải vàng PATA 2022
Marketing Campaign (State and City – Global)
Gangwon Worcation Project
Gangwon Tourism Organization, Korea (ROK)
Giải vàng PATA 2022
Tiếp thị - Nhà cung cấp dịch vụ
Say Bonjour To Paris
Hãng hàng không Sri Lanka, Sri Lanka
Giải vàng PATA 2022
Tiếp thị - Khách sạn
Yamagata Kaku’s Yamagata Matsuri
Forte Hotel Group, Chinese Taipei
Giải vàng PATA 2022
Tiếp thị - Công nghiệp
Accor Hotels The Perfect Escape
Quantcast, Asia
Giải vàng PATA 2022
Chiến dịch Tiếp thị Kỹ thuật số
Khao Thai
Tổng cục du lịch Thái Lan, Thái Lan
Giải vàng PATA 2022
Chiến dịch tiếp thị in
A Change of Air
Du lịch Kerala, Ấn Độ
Giải vàng PATA 2022
Video du lịch
A Journey Awaits – See You In Sarawak 2022!
Faithworks Studios, Malaysia
Giải vàng PATA 2022
Ảnh du lịch
WAU
Tourism Malaysia, Malaysia
Giải vàng PATA 2022
Bài báo đích
Captivated by Cocos
John Borthwick, Australia
Giải vàng PATA 2022
Bài báo kinh doanh
Xây dựng lại tốt hơn
TTG Asia Media, Singapore
Giải vàng PATA 2022
Sáng kiến biến đổi khí hậu
lyf one-North Singapore
The Ascott Limited, Singapore
Giải vàng PATA 2022
Trách nhiệm xã hội doanh nghiệp
Meals that Heal
Cinnamon Hotels & Resorts, Sri Lanka
Giải vàng PATA 2022
Du lịch dựa vào cộng đồng
Building Sustainable Keelung, Constructing Strategic Plan for Conversation Capital of Urban Tourism
Keelung City Government, Chinese Taipei
Giải vàng PATA 2022
văn hóa
Virtual experience of the 2021 Rainforest World Music Festival
Sarawak Tourism Board, Malaysia
Giải vàng PATA 2022
Di sản
Rejuvenating Ban Khok Mueang’s Heritage through a Sustainable Practice of Community-based Tourism
Các khu vực được chỉ định cho Cục Quản lý Du lịch Bền vững – DASTA, Thái Lan
Giải vàng PATA 2022
Sáng kiến phát triển vốn con người
A decade of effort in nurturing entrepreneurs a case of IFTM in Macao SAR
Viện Nghiên cứu Du lịch Macao, Macao, Trung Quốc
Giải vàng PATA 2022
Khả năng phục hồi điểm đến du lịch (Châu Á Thái Bình Dương)
Sustainable Tourism Livelihood Recovery Program
Tổng cục Du lịch Nepal, Nepal
Giải vàng PATA 2022
Tourism Destination Resilience (Global)
Marianas Tourism Resumption Investment Plan
Marianas Visitors Authority, Northern Mariana Islands
Giải vàng PATA 2022
Du lịch cho tất cả
Accessible Tourism Attraction Development Project
Tổ chức Du lịch Hàn Quốc, Hàn Quốc (ROK)
Giải vàng PATA 2022
Sáng kiến trao quyền cho phụ nữ
Second Careers
Jetwing Hotels, Sri Lanka